Empowered Living
At Nature’s Farmer Sea, we believe that true wellness extends beyond the products you consume—it’s about cultivating a holistic approach to health that nourishes both your body and mind. That’s why we’re committed not only to offering the highest quality, all-natural products but also to providing you with the knowledge and tools you need to make informed decisions about your well-being. We aim to inspire a shift in how you think about healthy living, encouraging you to embrace a lifestyle that prioritises self-care, mindfulness, and a deep connection with Nature. Through our products and education, we hope to empower you on your journey to a healthier, more balanced life.
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Director
Jess Redman
Jess is a passionate surfer whose deep respect and love for the ocean drive him to create incredible health food products and a better world for his young family and beyond. His mission is to help people cultivate a healthier lifestyle by offering natural products that make healthy habits exciting, sustainable and delicious.
With a mighty mission comes the responsibility of wearing many hats. Jess drives business growth through major projects, wholesale opportunities and partnerships. He also crunches numbers as Head of Finance and is closely involved in Marketing and strategies.
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Director
Benji Dimitrioski
Benji, a former pro boxer, brings the same energy and dedication to Natures Farmer Sea as he did to the ring. With a heart of gold and charisma to match, he leads product development and ensures our Sea Moss products are of the highest quality through meticulous stock and quality control.
But Benji isn’t just a flavour magician with an impressive right hook; he also shines as our customer liaison, manager of supplier relationships, and Head of HR. When he’s not immersed in the world of Sea Moss, Benji enjoys quality time with his family, which fuels his passion for creating natural products that benefit everyone.
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Marketing Executive
Larisa Cevallos
Larisa’s devotion to maintaining the awe-inspiring beauty of this Planet and its Oceans shines brightly in the work she produces for Natures Farmer Sea (maybe we’re biased, but she’s the best of the best!) Along with being an experienced scuba and freediver with a passion for ocean sustainability, Larisa’s impressive 25-year career history in Marketing, Branding and Communications allows her to effortlessly create effective marketing strategies, guide the business in our Creative process as well as cultivate strong relationships with external teams while managing key projects for the business growth. Larisa leads a talented Marketing team that shine like stars in the sky and make everything easier from start to execution.
Our Values
We believe Nature holds the key to our well-being, offering everything needed to thrive. By embracing and sharing Nature’s gifts, including Sea Moss, we aim to positively impact people's healthtowards attainable, sustainable and healthier lifestyle choices.
At the heart of it all, we strive for...
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INTEGRITY
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AUTHENTICITY
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INNOVATION
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QUALITY
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SUSTAINABILITY
We live these values through our approach to business, partnerships and providing resources for healthy living to our community. We show up every day and do our absolute best to create high-quality, natural products that inspire positive changes in your life, our community and the environment.
CO-FOUNDER
Meet Jess!
“It’s our job to take our health seriously because no one else can do that for us. It’s up to us to educate ourselves on what’s good for us and what isn’t; we have the power to create an incredible life. We just need to learn the tools and implement them in ways that feel good.” ~ Jess
After a life-changing Cancer diagnosis ten years ago, I have made it my mission to show people that there is another way of doing things. You can have the healthy and vibrant life you deserve just by making a few lifestyle changes.
My diagnosis has taught me one important thing: we need to be vigilant about our health, mindful of what is going into our bodies and careful with who we are relying on to give us the quality care we should be giving ourselves.
There is no ‘one size fits all’ diet, so we need to be conscious of that and work towards making better choices. Healthy living doesn’t need to equal punishment or restrictive, tasteless diets – I want to show you how simple it is to create flexibility in your routine and nurture your body, cells and mental health with pure, natural and nourishing foods.
Co-Founder
Meet Benji!
“It’s important for me to remind people that it’s crucial to find ways to maintain your health throughout your life, rather than wait for the moment where you need to repair it because you have overwhelmed your system. A majority of us only seem to appreciate our health after we’ve had a close call; why not start making better choices now?” ~ Benji
As a professional boxer, leading a healthy lifestyle was always important to me. I grew up surrounded by natural health and holistic approaches, so it was easy to make better choices for myself throughout my life.
After a brain injury forced me out of the sport earlier than expected, it made me appreciate my health and body even more. It was then that I was more determined than ever to be a part of something that would help others make better lifestyle choices for themselves too.
Through my experience, I learned that what we put into our bodies and how we help ourselves overcome setbacks are vital to living the best life we can. That’s when Natures Farmer Sea was born. Just like Jess, I want to guide you to better health and empower you to see that there are options. ‘Healthy’ looks different for everyone; let’s help you discover what that means to you.
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